Privacy Policy
Last Updated On 07-Jan-2025
This Privacy Policy describes the policies of Rhu Mew operated by RA Digital Ltd, 5a Mortimer Street, London W1W 7GB, United Kingdom of Great Britain and Northern Ireland (the), email: meow@rhumew.com, phone: +447587870817 on the collection, use and disclosure of your information that we collect when you use our website ( https://rhumew.com ). (the “Service”). By accessing or using the Service, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Service.
We may modify this Privacy Policy at any time without any prior notice to you and will post the revised Privacy Policy on the Service. The revised Policy will be effective 180 days from when the revised Policy is posted in the Service and your continued access or use of the Service after such time will constitute your acceptance of the revised Privacy Policy. We therefore recommend that you periodically review this page.
How we collect your information
We collect/receive information about you in the following manner:
- When a user fills up the registration form or otherwise submits personal information
- Interacts with the website
- From public sources
How we use your information
We will use the information that we collect about you for the following purposes:
- Marketing/ Promotional
- Creating user account
- Testimonials
- Customer feedback collection
- Processing payment
- Manage customer order
If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which grant consent unless we are required to do otherwise by law.
How we share your information
We will not transfer your personal information to any third party without seeking your consent, except in limited circumstances as described below:
- Analytics
- Payment recovery services
We require such third party’s to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it for longer than is required for fulfilling the said purpose.
We may also disclose your personal information for the following: (1) to comply with applicable law, regulation, court order or other legal process; (2) to enforce your agreements with us, including this Privacy Policy; or (3) to respond to claims that your use of the Service violates any third-party rights. If the Service or our company is merged or acquired with another company, your information will be one of the assets that is transferred to the new owner.
Legal Basis for Processing
We process personal data on the following legal grounds:
Consent: When you explicitly provide consent, such as signing up for our newsletter or agreeing to cookie usage.
Contract Necessity: To fulfill orders, process payments, and provide customer support.
Legitimate Interests: To improve our website, prevent fraud, and analyse user behavior for better services.
Legal Obligations: To comply with applicable laws and regulations.
Your rights
Depending on the law that applies, you may have a right to access and rectify or erase your personal data or receive a copy of your personal data, restrict or object to the active processing of your data, ask us to share (port) your personal information to another entity, withdraw any consent you provided to us to process your data, a right to lodge a complaint with a statutory authority and such other rights as may be relevant under applicable laws. To exercise these rights, you can write to us at meow@rhumew.com. We will respond to your request in accordance with applicable law.
You may opt-out of direct marketing communications or the profiling we carry out for marketing purposes by writing to us at meow@rhumew.com.
Do note that if you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.
Data Subject Rights
As a data subject under UK GDPR, you have the following rights:
Right to Access: Request access to the personal data we hold about you.
Right to Rectification: Request correction of inaccurate or incomplete data.
Right to Erasure: Request deletion of your data, subject to certain conditions.
Right to Restriction: Request restriction of data processing in specific cases.
Right to Data Portability: Receive your data in a structured, commonly used format.
Right to Object: Object to processing based on legitimate interests or direct marketing.
Right to Lodge a Complaint: File a complaint with the UK Information Commissioner’s Office (ICO).
To exercise these rights, contact us at meow@rhumew.com.
Data Retention Periods
We retain your personal data for the following durations:
Order Information: Retained for 7 years to comply with tax and accounting requirements.
Customer Support Data: Retained for 2 years after the resolution of an inquiry.
Marketing Data: Retained until you unsubscribe or withdraw your consent.
Once the retention period expires, personal data will be securely deleted or anonymised.
Cookies etc.
To learn more about how we use these and your choices in relation to these tracking technologies, please refer to our Cookie Policy.
International Data Transfers
If your data is transferred outside the UK or EEA, we ensure safeguards are in place to protect your information, including:
Standard Contractual Clauses approved by the ICO.
Transfers to countries with adequacy decisions ensuring data protection.
Third-Party Processors
We share data with the following third-party providers:
Stripe: For secure payment processing.
Shipping Providers: To deliver your orders.
Analytics Tools: To analyse website performance and improve user experience.
Each provider is carefully vetted to ensure compliance with data protection laws.
Security
The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse or unauthorised alteration of your information under our control. However, given the inherent risks, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.
Automated Decision-Making and Profiling
We do not use automated decision-making or profiling processes that have significant legal or similar effects on you.
Children's Privacy
Our website is not intended for children under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected such data, we will delete it promptly. If you believe we have collected data from a child, please contact us immediately at meow@rhumew.com.
Grievance / Data Protection Officer
If you have any queries or concerns about the processing of your information that is available with us, you may email our Grievance Officer at Rhu Mew, 5a Mortimer Street, London, England, W1W 7GB, email: meow@rhumew.com. We will address your concerns in accordance with applicable law.
Updates to the Privacy Policy
We may update this Privacy Policy periodically. Significant changes will be communicated via:
Notifications on our website.
Emails to registered users.
We encourage you to review this policy regularly to stay informed about how we protect your data.
Last Updated: 07/01/2025
